Daniel played a key role in driving our marketing efforts, contributing to lead generation, brand positioning, & overall business growth. He was constantly working toward building the company’s sales & was heavily emotionally invested in our success. His Ability to develop & execute effective marketing strategies was instrumental in expanding our reach & strengthening our presence in the solar industry.
Josh Crotty
President
Sun Soource Energy
At Sun Source Energy, I led a complete digital transformation that turned an underperforming online presence into a high-converting, locally recognized brand. When I began, the company’s website had rudimentary UI/UX, lacked a clear brand identity, and had no meaningful SEO or lead-generation strategy. Through multiple site refreshes, full-stack SEO implementation, and modern UI/UX enhancements, I built a user-friendly, high-performance digital platform optimized for lead conversion and brand positioning.
A key part of this transformation was our SEO strategy, which started from the ground up. Initially, the website had no significant search rankings and a domain authority of just 7. Through strategic keyword research, on-page and technical SEO, backlink acquisition, and content marketing, we secured hundreds of top 10 keyword rankings—keywords that, if acquired through traditional PPC advertising, would have cost anywhere from $10,000 to $20,000 per month in ad spend. This led to a dramatic increase in organic visibility and resulted in the company generating over 10 high-ticket organic leads per month, a major milestone in the solar industry where each lead represents significant revenue potential.
When I took over Body Balance Medical, the foundation was already set with a clean, UI/UX-optimized Elementor site. From there, my team executed a full-stack marketing strategy focused on organic growth, paid acquisition, and long-term lead nurturing to position the brand as a leader in the medical clinic and med spa industries.
We began with thorough keyword research to identify opportunities where the clinic could compete and dominate, uncovering a major opening in GLP-1 medications like Ozempic and peptides. With this insight, we built brand storytelling and content around these high-intent keywords, establishing Body Balance Medical as an authority in these treatment areas. Initially, the site had no keyword rankings, but with targeted SEO optimization, strategic content, and backlink acquisition, we secured top ten local rankings for peptide-focused keywords, generating a steady flow of organic leads every month.
To further accelerate growth, we developed influencer-driven landing pages and opt-ins, allowing the clinic to leverage affiliate partnerships and expand organic reach through trusted industry voices. With this solid SEO foundation, we seamlessly deployed Meta ads, driving lead generation costs well below industry standards thanks to the high relevancy and authority built through organic search.
When I took over Trinity Family Practice, the digital foundation was poorly built, relying on a Wix website that lacked the structural integrity needed for serious business growth. Wix, while sufficient for hobbyist sites, does not provide the flexibility or depth required for full-stack SEO and high-performance lead generation. Recognizing this limitation, we conducted a complete website rebuild from the ground up using WordPress with Elementor, carefully selecting a theme that would not only enhance brand positioning but also allow for advanced SEO deployment.
The practice had a specialized focus on advanced wound care, a highly niche and high-ticket service. Additionally, they sought to grow their family practice through organic brand-building and word-of-mouth. To achieve these goals, I executed a full-stack SEO strategy beyond the standard blogging approach, ensuring the website structure, content hierarchy, and technical optimizations were meticulously aligned for both search engine visibility and user experience.
